HAVING FUN WHILE BUSINESS GETS DONE @1MusicAve ⭐️
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1 Music Ave
What Do Metrics Mean?
"Aside from gut, passion and the goose bump factor, metrics are a great way to see if something is making an impact. Best example is if no one else is playing a song besides SiriusXM and the Shazams keep growing, we know we are making an impact. Internal research for music is a great way to gauge what our subscribers like, dislike and most importantly, if they feel a song is played too much, that’s really important."
--Geronimo, VP, SiriusXM, BPM
HEADING TOP 5 @ DANCE RADIO!
HEADING TOP 10 @ DANCE RADIO!
Metrics matter because they reflect the real-world impact SiriusXM is having on music discovery. When we see increases in Shazams, streams, and chart movement after airplay, it shows that we’re not just playing songs, we’re helping drive audience engagement and momentum. We’re essentially providing the stage, and the metrics show what happens after the music reaches listeners.
--Rida Naser, PD, SiriusXM, BPM
"Everything is taken in. From Shazams, streams, social media interactions. It all plays a role."
–-Dre, PD, SiriusXM, Chill/Diplo’s Revolution
"Metrics are the way by which we measure our impact in the genre, and also how we gauge how well a song or artist is performing in our current rotation. Metrics are in the data we collect from a variety of sources – listener feedback, music research & survey responses, listening time, and social media engagement, for example."
–-Johanna Zorrilla, AMP, SiriusXM, BPM/Diplo’s Revolution
"According to Dictionary.com: “Denoting the science of measuring as applied to a specific field of study."
--Brian Fink, PD, iHeart, Evolution
"In the context of PRIDE Radio, they don't mean a crazy amount. What we do is so specialized that our team is curating the essence of our playlist more than streaming and sales stats are. Of course, if there's something that's connecting in major ways with streaming audiences, we will know about it and play those songs if they fit our mission. Metrics that are directly connected to our listeners, like our internal thumbs up data, are most important."
–-McCabe, PD, iHeart, Pride
"It depends on the metric for sure. We all get the art and science components of what we do. But on the science side, the audience has become the tastemaker in so many ways, and it's up to us to follow the right metrics to deliver on what they're telling us they like with their actions."
--Corey Crockett, PD, Audacy, Channel Q
HEADING TOP 15 @ DANCE RADIO!
HEADING TOP 20 @ DANCE RADIO!
HEADING TOP 20 @ DANCE RADIO!
"Metrics are a nice guide to have, but sometimes you just need to go with your gut."
--Steve Pereira, PD, Music Choice, Dance
"I program off of being around and loving dance music all my life, I go on gut mostly, I feel I know what makes people move because I’ve been an artist and a DJ my whole career."
--To Kool Chris, Chicago, PD, WCPY, Dance Factory FM
R3HAB & IZZY BIZU
"I HAD A DREAM"
HEADING TOP 25 @ DANCE RADIO!
"Metrics means an opportunity for us to tailor our content & adds to our audience. Enhance website/streaming and influences our programming strategies."
--Luis 2Live, Chicago, MD, WCPY, Dance Factory FM
"Strong metrics can get your attention. Like a strong hint that "something might be here" doesn't mean it's right or it's going to be big, but it is "Something is happening". Weak metrics can be a proceed with caution. Again. Doesn't mean the song is wrong or that the song won't work. It just means. Hey...Make sure you are really seeing and/or hearing what you think you are."
--Jazzy Jim Archer, San Francisco, PD, Pulse Radio, KMVQ
"Metrics? They’re basically our scoreboard—those fun little numbers that tell us who’s tuning in, how long they’re hanging out, and how many people are diving into our contests. They turn our audience’s behavior into tiny clues that show us what’s hitting, what’s flopping, and what we should crank up even louder."
--Marco Mazzoli, Miami, PD, Revolution 93.5/WZFL
"Metrics, to me, mean a lot when it comes to various aspects of c895. There are song metrics (where it is on the chart(s), how it is streaming or Shazaming etc.) and then there are listener metrics, which we are really lucky to have access to, especially in a large market like Seattle. I can see everything from what groups of people are listening, where they go after listening to us to how long they are listening on a given day, show or even hour. The ratings metrics that we get are crucial and increasing them is always a goal for us. Making sure that we are keeping and more importantly growing the audience is huge as it impacts how much we can not only fundraise but also gives our sales team more data (metrics!) to help sell the station to clients. We have metrics on metrics and it really all works together to form a picture of the station and it all helps guide me in programming c895."
--Harmony Soleil, Seattle, PD, KNHC C89.5
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HEADING TOP 30 @ DANCE RADIO!
HEADING TOP 40 @ DANCE RADIO!
"I’m a stats guy, so I’ve always loved metrics. In an independent market like ours, we put a big focus on developing stories around new artists. Whether it’s music or social media, the metrics tell you what’s connecting. Building a loyal audience also gives us meaningful feedback from listeners who trust us and know we’re not just gathering their information to turn around and sell them the latest Needohs."
--DJ Tremble, Daytona Beach, PD, Planet Vibe Radio 93.5/103.3-HD2
"We do not subscribe to Nielsen ratings so metrics are irrelevant to us. Our revenue is based on having an engaged active audience that supports our advertisers. On the music side I’m a Mediabase fan but also know that the dance charts do not have the kind of critical mass that can overcome “hyping” so I look at everything with caution. I also take a skeptical eye to songs that are killing it in streams but not getting airplay. TikTok is a very different listener experienced compared to radio which is the last mass medium."
--Chris Shebel, Palm Springs, PD, KGAY 103.1
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"Measurements designed to be used in marketing to create a narrative to push an objective. If not commercialized, then it’s the false impression of one’s self-worth."
-- Mike Oaks, Internet, PD, The Vibe, Energy 98
"Listeners tuning in & out as well as the TSL for the station, basically the data / analytics."
--DJ Illegal, Internet, EVP, Litt Live Dance
"We look to track everything we can, but it's not the final call, but a barometer."
--Bob Ketcher, Internet, PD, Next Dance Radio
"Metrics represent all the data and statistics. Metrics help identify where our listener clusters are located, what devices they’re using, and how they’re tuning in. This information guides both our programming and our technical backend, ensuring we deliver a smooth, interruption-free listening experience across different networks and platforms."
--Manny Esparza, Internet, PD, Nexus Radio
"Metrics mean everything. It tells us what music we need to play and if the music we’re already playing is appealing to our audience. We want to cast as wide a net as possible to extend our outreach and mission as an LGBTQ+ media outlet. We want to promote inclusion and equality across the board, and our metrics can tell us if we’re doing that effectively and in what areas we may need to improve. Without metrics, we would be programming in the dark using our best guesses. I’d rather follow the data with a little bit of “gut” instinct. I think that’s the magic formula for success."
--Jerry Houston, Internet, PD, Pride 365 Radio
"Liters, meters and kilograms?? It's a means for measuring pretty much anything....website traffic, clicks, plays, streams or downloads of songs, ratings, etc. Unfortunately, in our business, they are used as excuses."
--Joel Salkowitz, Internet, PD, Pulse 87
HEADING #1
@ DANCE RADIO!
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